Our group has decided to use TagCloud as an alternative way to represent the associative maps of the brand 'dENiZEN'.
We feel that this will be an innovative way of portraying the brand associations and we are going to explain how it works.
TagCloud shows the strength of the relationship between the keywords associated to dENiZEN. The stronger the links, the higher the frequency of the keywords will be generated and thus, the larger the word will appear.
The following Tag Cloud was created based on searches on Google for Levis Denizen . The words appearing on the tag cloud represent the associated keywords tagged to 'Levis Denizen' on the World Wide Web.
It is interesting to see certain keywords appearing such as "India, Mexico Korea and China" as they are actually the new markets that Denizen is going into. Other keywords with stronger links such as "new, Asian, fit, jeans" comes to show how often Denizen is reiterating its unique selling point of introducing their new Asian fit Jeans via the internet.
By observing the tag clouds on "Levis Denizen", it actually provides us with a better overview of how the brand is being perceived and marketed generally across the internet.
We feel that this will be an innovative way of portraying the brand associations and we are going to explain how it works.
TagCloud shows the strength of the relationship between the keywords associated to dENiZEN. The stronger the links, the higher the frequency of the keywords will be generated and thus, the larger the word will appear.
The following Tag Cloud was created based on searches on Google for Levis Denizen . The words appearing on the tag cloud represent the associated keywords tagged to 'Levis Denizen' on the World Wide Web.
It is interesting to see certain keywords appearing such as "India, Mexico Korea and China" as they are actually the new markets that Denizen is going into. Other keywords with stronger links such as "new, Asian, fit, jeans" comes to show how often Denizen is reiterating its unique selling point of introducing their new Asian fit Jeans via the internet.
By observing the tag clouds on "Levis Denizen", it actually provides us with a better overview of how the brand is being perceived and marketed generally across the internet.
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