Timeline and pre-event phases 1&2

Timeline

The following timeline show how the various mediums will work in conjunction to form a seamless and meaningful campaign to address Denizen’s tactical gap.

Campaign Highlights in Chronological Order

1.      Creation of Denizen SG Facebook page

2.      Magazine SMS Contest

3.      Institutional visits by D Truck

4.      Facebook Photo Contest

Phase 1 of “What’s your cut?” Campaign – Creation of Denizen Singapore Facebook page

       From our interview with the brand manager of Denizen from Jay Gee, we realized that the current Denizen Facebook page is managed by the parent company on an international basis. This does not provide the Denzien Singapore team to micro manage the account so as to provide a more localized and relevant content to the audience here. Hence, before the launch of the “What’s your cut?” campaign, we would propose to launch a Denizen Singapore Facebook page. This would allow Denizen Singapore to customize the content to suit the needs of her audience here. This new page created will be promoted and used widely throughout our campaign as we work on raising awareness and driving traffic to it.

Phase 2 of “What’s your cut?” Campaign – Magazine SMS Contest