When dENiZEN first launched in Singapore 1 year ago,
traditional advertising was used in promoting the brand as well as its in-store
sales promotion. Jay Park was selected as the Brand Ambassador as he possess
the values of a young and vibrant celebrity and he definitely made a great fit
to bring out the brand values of dENiZEN – the outfitters for the bright future!
Social Media platforms were also adopted by dENiZEN through Facebook, Twitter, YouTube
Channels and Blog. dENiZEN also
launched the Start Up campaign - a self-empowered challenge to act, to
express, to be, to transform thoughts into actions among the targeted aspiring
youths.
Just recently, dENiZEN has
collaborated with McDonald’s Monopoly Game and heavily sponsored 150 dENiZEN
vouchers worth $200 each. It was indeed a bold and remarkable move by dENiZEN
given the amount of outreach and exposure the monopoly game has established
through McDonald’s over the years. Furthermore, this would definitely raised
the brand awareness among all Singaporeans who patronize McDonalds.
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