We created another CBBE Pyramid to illustrate the difference between the group's evaluation of the brand compared to the actual consumer's evaluation.
We realized that while dimensions such as Salience and Judgement were similar to our group's evaluation, we were surprised to discover that there has been very different results collected for Performance,Feelings, Imaginary and Resonance.
This result provides really useful and important insights which will lay the path towards our identification of the brand challenge.
We realized that while dimensions such as Salience and Judgement were similar to our group's evaluation, we were surprised to discover that there has been very different results collected for Performance,Feelings, Imaginary and Resonance.
This result provides really useful and important insights which will lay the path towards our identification of the brand challenge.
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