Wondering what a Simple Dance can do? Well, dENiZEN's brand endorser - Jay Park can show you how! In just a few weeks or even days, it has blown up to be the dance craze sweeping across YouTube. Crazy Fans had launched a Flash Mob in Korea and everyone was dancing, putting on a mask of Jay Park.
DD dance video by Jay Park to encourage youths to dance together with him - the dENiZEN dance!
This blog is created by the team to present our learnings from MKTG 217 - Strategic Brand Management by building our brand : Denizen. The blog will consists of many graphical illustrations of the concepts learnt in class to bring across our ideals and analysis.
We hope you enjoy our blog and follow us for more updates!
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