Description for the Power Grid
Given that Denizen is a new brand, it can be classified under the Indifference sector of the power grid, suggesting huge potential for Denizen to grow in the future.
Current marketing efforts have not explicitly stated the differentiating factor of Denizen (unlike what many popular brands bank on) vis-à-vis their competitors. However, consumers perception of the brand is still quite neutral and Denizen is still able to develop its brand further through consistent branding efforts.
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