Given that more than 64% of internet users are on social media, Denizen also rode on this social media bandwagon to leverage on its impact. According to our survey, social media was the 3rd most common platform for consumers to find out about brands and their promotions. As their target market is between 18 – 28 years old where this age group has the highest usage of social media, it would be appropriate for denizen to make use of this.
However, many of denizen’s social media platforms are not interactive with generalized content. Furthermore, they are often not integrated with one another to encourage interaction between the followers and the brand. As a result of this, it does not lead to purchase intent of the consumers.
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