September 2011 ~ Live The Brand :: Denizen

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All About Denizen

Have you heard of dENiZEN? Find out what dENiZEN really means. It is more than just denim!

Brand History & Business Strategy

Want to find out more about how dENiZEN comes about? Find out its interesting history and its promotional campaigns.

Brand Associations

What comes to your mind when you think of dENiZEN? Check out here to find out what do our online community associates dENiZEN with.

Brand Positioning

The apparels sector in Singapore's retail industry is highly fragmented and competition is intense. Just a 1 year old brand, how does dENiZEN position itself against its competitors? What sets dENiZEN apart from other retailers you see in Singapore today?

Watch This Space

Be sure to visit our blog to check out more about dENiZEN!

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September 29, 2011

Win dENiZEN Vouchers @ McDonald's Monopoly Game

McDonald's Monopoly game is back in town! Collect the 3 Stubs and win dENiZEN vouchers!

Posted by jessica at 4:49 PM 0 comments

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About Us

This blog is created by the team to present our learnings from MKTG 217 - Strategic Brand Management by building our brand : Denizen. The blog will consists of many graphical illustrations of the concepts learnt in class to bring across our ideals and analysis.

We hope you enjoy our blog and follow us for more updates!

Team D

Popular Posts

Positioning map after survey

From our survey, we gathered the brand perception of the above brands based on her price and quality. Denizen is perceived to be offering re...
Brand Positioning

dENiZEN™ has the brand personality filled with vibrancy, energy that resonates with the young adults. Target market for dENiZEN™ would be yo...
Customer-Based Brand Equity

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